In this episode of the B2B Breakthrough Podcast, host Sharon Gai interviews Darrell Spencer, the founder and CEO of King's Crowning and Crowned Skin. Darrell discusses his journey from a corporate career to pioneering beauty and hair care products designed for Black men. He shares insights into omnichannel marketing, product development, and the importance of customer engagement. Darrell also touches on the challenges he faced breaking into the beauty industry, how he balances rational and emotional appeal in marketing and his vision for empowering men to embrace self-care.
Join them as they discuss:
- Introduction to Darrell Spencer and His Journey
- Identifying a Market Gap
- The Role of Creativity in Marketing
- Launching King’s Crowning and Crowned Skin
- Addressing Barriers in the Beauty Industry
- Engaging with Customers and Building Community
- Navigating Retail and Trade Shows
- Investment Funding and Brand Integrity
- Personal Skincare Routine and Trends
- Marketing Gendered Products
As the CEO of Kings Crowning and Crowned Skin, Darrell is driven by a singular mission: to redefine men's beauty, grooming, and style with innovative, high-quality products that meet the modern man's needs. Over the years, he has built brands that combine functionality with sophistication—offering everything from protective headwear to premium skincare. Darrell is committed to enhancing how men look and feel and empowering them with the confidence that comes from using products crafted with excellence. His journey as a beauty and fashion entrepreneur is fueled by a deep passion for innovation, a relentless pursuit of quality, and a vision to elevate men’s grooming to new heights.
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Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.
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