In this episode of the B2B Breakthrough podcast, Sharon sits down with Fredelyn Espinal, CEO of Espinal Puro LLC and Hanley Cigar Company. Fredelyn shares his inspiring journey from the Dominican Republic to building a successful cigar business despite having no prior experience. The conversation explores his passion for cigars, the cultural roots of his brand, and his innovative use of social media during COVID-19. Fredelyn’s insights on dedication, community, and cultural integrity offer valuable lessons for aspiring entrepreneurs.
Join them as they discuss:
- Fredelyn Espinal's Journey from $500 to a Cigar Empire
- Building a Cigar Brand from Scratch with Cultural Roots
- Innovative Marketing Strategies for Launching a Cigar Brand
- Comedic Cigar Packaging Featuring Chicken-Themed Comics
- Modernizing Cigar Culture for Diverse and Younger Audiences
- Personal Touch and Community Engagement in Cigar Business
- The Rising Popularity and Diverse Origins of Cigars in China
- Strategies for Building and Expanding a Cigar E-Commerce Brand
Fredelyn Espinal, born in Bonao, Dominican Republic, and raised in the United States, is the visionary founder of Espinal Puro LLC and Hanley Cigar Company. In 2019, Fredelyn launched Espinal Puro to unite and celebrate the Latino community in New Jersey through cigars. Inspired by his grandfather, Don Estanislao Peña Duverge, who dedicated his life to public service, Fredelyn’s brand embodies cultural pride and connection across generations.
Espinal Puro is recognized for its luxurious blends crafted in the Dominican Republic. Fan favorites like El Gallo Coronado and Espuelas are gaining popularity in the Latino community. These cigars are known for their high-quality craftsmanship and refined smoking experience, appealing to seasoned aficionados and first-time smokers.
Fredelyn is also deeply committed to giving back and supporting local businesses, artists, and events in New Jersey and his native Dominican Republic. Thus, Espinal Puro is a true symbol of community, heritage, and excellence.
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Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.
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