How Jules 'nailed' trendsetting in the beauty industry

In this episode of B2B Breakthrough, host Sharon Gai is joined by Julianna Dahbura, the founder of Deco Beauty, a popular nail-art sticker brand now sold in popular retailers like Urban Outfitters.

Join them as they explore how…

Deco Beauty transitioned from startup to popular business
To build a strong brand and community around a product
To establish value of long-term goals in entrepreneurship
And much more!

Julianna Dahbura is the founder of Deco Beauty, a popular nail-art sticker brand now sold in retailers like Urban Outfitters. Deco are “a community of nail art lovers who want to connect over our love of everything nails.” After starting in 2015 as a nail polish brand, Julianna pivoted to nail art, launching her range of stickers in 2020. She says that “Nails are all about what the wearer wants, and that’s why my stickers are different and why people can’t get enough of them!”

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Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

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Show Notes

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