In this episode of the B2B Breakthrough Podcast, host Sharon Gai sits down with Corey Brown, Founder of buffaBRAND Marketing, to explore how to build effective brand strategies, the evolving world of e-commerce, and buffaBRAND Marketing’s cohesive, in-house approach to client success. Corey shares insights on staying ahead of Amazon’s innovations, leveraging AI for customer engagement, and handling the growing influence of Chinese sellers in the U.S. market. He also offers valuable tips for mental well-being in the ever-demanding e-commerce world, alongside advice for brands weighing the benefits of platforms like Amazon and Walmart.
Join them as they discuss:
- Corey's Journey into E-Commerce and Brand Building
- The Foundations of a Brand Strategy Framework
- Corey's Work with Grill Perfect: A Case Study in Visual Storytelling
- Effective Use of Amazon’s A+ Content for Brand Identity
- Navigating Amazon’s Evolving AI Landscape
- Defending Brand Reputation and Managing Customer Reviews
- The Impact of New Marketplace Trends on U.S. Sellers
- Effective Techniques for Staying Informed in a Fast-Changing Industry
- The Importance of Building a Brand Off and On Amazon
- The Pros and Cons of Fulfillment Options Like FBA and SFP
As Founder of buffaBRAND Marketing, Corey has an extensive background in helping e-commerce brands build strong digital presences that thrive in competitive marketplaces. Driven by a passion for data-driven strategies and quality customer engagement, Corey offers a fresh perspective on how brands can scale effectively and maintain customer trust. His journey in e-commerce is marked by a keen focus on innovation, operational excellence, and a commitment to building resilient brands in the global marketplace.
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Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.
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