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B2B Breakthrough Podcast

Every two weeks, the B2B Breakthrough Podcast brings you the knowledge, insights and strategies that you need to continue to grow your business. By learning from industry experts, successful e-commerce business owners, and the team...more

Latest Episodes

AI-Driven E-Commerce: Kuo Zhang on Alibaba.com’s Vision

March 19, 2025

AI-Driven E-Commerce: Kuo Zhang on Alibaba.com’s Vision

In this special episode of B2B Breakthrough, host Ciara Cristo sits down with Kuo Zhang, President of Alibaba.com, to explore how AI is revolutionizing...

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00:40:50

Inflation Fighting: Business payment options in 2025

March 05, 2025

Inflation Fighting: Business payment options in 2025

In this episode of B2B Breakthrough, host Ciara Cristo sits down with Michael Spelfogel, Co-Founder and President of Cardless, and Yiran Li, Head of...

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00:33:16

March Expo Pro Tips for Profitable Products with Tim Jordan and Lulu Yan

February 20, 2025

March Expo Pro Tips for Profitable Products with Tim Jordan and Lulu Yan

In this episode of B2B Breakthrough, recorded on the sidelines of Alibaba’s March Expo, Ciara Cristo chats with Tim Jordan, E-commerce Seller and Strategy...

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00:32:16

Top 5 Tips to Make it in Retail: Prep for Success with Yohan Jacob of RetailBound

February 05, 2025

Top 5 Tips to Make it in Retail: Prep for Success with Yohan Jacob of RetailBound

On this episode of B2B Breakthrough, host Ciara Cristo chats with Yohan Jacob, founder of Retailbound, to uncover essential strategies for thriving in the...

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00:30:16

Growth from the Ground Up: How Rudy Mawer Builds & Markets Impactful Brands

January 21, 2025

Growth from the Ground Up: How Rudy Mawer Builds & Markets Impactful Brands

In this episode of B2B Breakthrough, Ciara Cristo chats with Rudy Mawer, CEO of Mawer Capital and celebrity marketer, about mastering a winner's mindset,...

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00:35:14

From Prototype to Prime Time: How Marshall and Kevin Landed a Big Box Deal with Rak-O

January 07, 2025

From Prototype to Prime Time: How Marshall and Kevin Landed a Big Box Deal with Rak-O

In this episode of the B2B Breakthrough podcast, host Ciara chats with Marshall Day and Kevin Sagouspe, co-owners of The Better Tool Company to...

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00:33:17