In this episode of the B2B Breakthrough podcast, Carlyn Bushman, Founder of CMB Brands, joins host Sharon Gai. Together, they delve into the world of trade shows and the opportunities they present for entrepreneurs. Discover the importance of planning, networking, and connecting with potential buyers. Gain valuable tips and advice for maximizing the benefits of attending trade shows and learn from the experiences of successful business owners. Get inspired to exploit the current market conditions and build your dream business.
Join them as they discuss:
- Introduction to Carlyn Bushman and her entrepreneurial journey
- Introduction to Carlyn’s product-based business, CMB Brands
- Carlyn's current focus on Carly Bushman Consulting and Pop Academy
- Importance of market research and understanding consumer needs
- Strategies for product release and finding manufacturers
- Carlyn's approach to entrepreneurship and the power of education
- Trade shows and their significance for entrepreneurs
- Tips for entrepreneurs attending trade shows
With over 25 years of experience in marketing, management, technology, and business financials, Carlyn is a founder, owner, and educator who helps women entrepreneurs create and grow product—and service-based businesses. She is the founder and owner of Carlyn Bushman Consulting and POP Academy, which provides consulting, education, and digital marketing solutions for women-owned small—to medium-sized businesses.
Carlyn is also an Advisory Council Member at Arizona State University - Center for Entrepreneurship, where she supports the development and growth of entrepreneurial programs and initiatives. She is a certified Klaviyo Partner, a leading email marketing platform that helps online businesses increase sales and revenue. Additionally, she is a member of the Entreprenista League, a private community that connects and supports ambitious founders. Her mission is to empower women entrepreneurs with reliable, sustainable revenue streams and to share her skills and expertise in organizational leadership, team building, and start-ups.
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Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.
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