Adapting Sourcing to Technology Trends

To attract repeat customers, businesses should source their products according to changing trends. 

Tom Samiljan, Editor in Chief of Dealerscope, joined host Mike Jackness, President and CEO of Terran.com, on Alibaba.com Sourcing Insights. They discuss some of the trending electronics products Tom has written about, and how important it is for ecommerce businesses to pay attention to these trends.

A few products gaining popularity, and sourceable through Alibaba.com, include:

- 3:04 - The increasing affordability of true wireless earbuds
- 6:01 - Ebikes and escooters, which are becoming far more accessible and available in urban areas
- 11:39 - Outdoor appliances and tech, as hosting and entertaining outside is gaining popularity
- 15:18 - Wearable tech, whose uses are expanding for both health and entertainment purposes
- 19:12 - HDMI 2.1 cables, keeping in step with better high fidelity TVs and game consoles
- 22:47 - Cell phones, with ever-expanding options and better affordability
- 29:16 - Virtual Reality systems, which have gained immense popularity in the last year

Tom also explains some ways business can take advantage of the latest technology:
- 37:55 - Website optimization and making use of digital optimization tools
- 41:59 - Sourcing the latest tech through Alibaba.com
- 43:27 - Attending consumer technology trade shows, such as the Alibaba.com’s Online Trade Shows

By sourcing the most popular new tech, businesses can turn one-time purchases into repeat business.

Note: All mentions of ‘CTA’ in the episode refer to the Consumer Technology Association

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